To make good on that promise, an event organizer ought to craft a unified experience for in-person and online attendees-rather than shortchanging one or the other.īringing together 50 in-person attendees and 10,000+ remote attendees, Illuminate will endeavor to do just that. Integrated show with physical and virtual activationsĪt their core, hybrid events are about access and inclusivity.
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Over the course of a three-hour program, Illuminate will convene some of the top thinkers and practitioners in events today for a series of sessions: Featuring leaders from Salesforce, Pinterest, Gap, and Gainsight That’s why we will lean on the other event strategy experts who are at the forefront of imagining and realizing the next generation of shared experiences. To be sure, we will be the first to acknowledge that hybrid is a brave new world for all of us indeed, we don’t have all the answers. The behind-the-scenes showcase will help demystify the how of hybrid-by demonstrating one approach to producing a hybrid event. That’s why Illuminate will feature a behind-the-scenes look at how we planned and produced our show-during the program itself.Ĭombining onsite and online elements involves many moving parts-from registration, badge printing, onsite A/V, and Covid safety measures, to setting up an event website, producing high-quality online content, and driving real-time audience engagement, and lots more. Behind-the-scenes showcase of producing a hybrid event
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That includes unpacking the opportunity that hybrid represents, how to take advantage of it, and winning strategies and practices for the future.īut, crucially, Illuminate is also about experiencing a hybrid show first-hand.Īlongside the Marriott team, we will aim to demonstrate what a best-in-class hybrid event entails-especially how to craft content and foster audience engagement for a mixed in-person and online event. Experience a live hybrid event in LA and on HopinĪs the world emerges from the pandemic, Illuminate will explore the events landscape-in 2021 and beyond.
Register to attend on the Illuminate event website.
The event will take place simultaneously onsite at the JW Marriott Los Angeles L.A. Illuminate is a first-of-its-kind live show for event professionals to network and explore what’s next for the events industry. We will all learn, innovate, and grow together.Īnd this will all begin on July 7, at Illuminate-a hybrid show that will bring together thousands of event professionals from around the globe. Going forward, our bet is that in-person events will incorporate those learnings-and take on elements of digital experiences to create altogether new, immersive ways to bring people together.ĭefining the future of events, however, will be a collective project. We learned a lot over the last year-especially about the power of digital tools like virtual events to open up conversations and communities to people around the world. Sports arenas are beginning to fill back up, travel is rebounding, and some workers are trickling back into offices.īut as many have observed, life after Covid won’t simply be a return to the pre-pandemic normal. After a year of unprecedented challenges, we are seeing early signals that the worst of the pandemic is behind us (knock on wood).